Twitter has targeted Korea as an important market for expansion and has opened an office in the country using their Japan operations as a blueprint, according to The Next Web. "Speaking at the press event, James Kondo, vice president of Marketing Development for the Asia-Pacific region laid out the areas that Twitter would focus on when it came to furthering its business; partnerships with handset manufacturers (of which Samsung and LG are the largest), mobile operators, media companies, celebrities and even talent agencies (giving a nod to the expansion of K-pop to the West)."