Turkish Airlines will soon launch an initiative that delivers hand-picked, in-flight startup pitches to investors. The Invest on Board program will be run by eTohum, a platform launched in 2008 that will vet and choose participating startups.
Flyers seated in Turkish Airlines’ business class can watch the videos on their in-seat TVs.
Turkish Airlines is not officially announcing the platform until next week.
Project manager of the Invest on Board project Feray Uysal says, “We will launch it soon, but the date is not certain now.”
There are currently eleven videos on the Invest on Board website, where founders can also apply to have their pitch shown to Turkish Airlines’ customers.
The majority of the first startups to be included in the project are from Turkey. Ten of the startups currently highlighted on the Invest on Board website are as follows:
Watch the video from Turkish Airlines below for more details: