pump up the volume

These smells, colors, and sounds help unleash your creativity at work

December 10, 2013
December 10, 2013

The distractions and obstacles at work hardly make it the most conducive environment to be creative. But researchers have found some ways you can take better control.

Smell the peppermint

Few people in business are aware of this, but the smell of peppermint can improve your alertness and engagement (this and other evidence-based research summaries are collected in the new book “Stats and Curiosities from Harvard Business Review”). In a study led by Kristin McCombs of Wheeling Jesuit University, students who were exposed to the scent of peppermint performed 4% better in the Nintendo Wii Fit Plus Perfect 10 video game and scored 26% more hits during the Snowball Fight game. The scent evidently increased the participants’ physi­ological arousal and kept them more engaged. Other studies have suggested that peppermint enhances attention, memory, alertness and mood.

Pump up the volume

Then there’s the power of background noise: Research participants were more creative when they were exposed to background noise of 70 decibels, comparable to the sound of a moving car 10 meters away, than when they were in a low-noise environment, according to research by Ravi Mehta of the University of Illinois, Rui (Juliet) Zhu of the University of British Columbia and Amar Cheema of the University of Virginia. The noise makes mental processing more difficult, which activates abstract cognition and thus enhances creative performance.

Go green

And if you’re feeling uncreative, try looking at something green. According to a study led by Stephanie Lichtenfeld of the University of Munich in Germany, people who got a two-second glimpse of a green rectangle completed a subsequent task of imagining various ways to use a tin can with about 20% more creativity than those who had seen a white rectangle. Why green? Why not red, blue or gray? Unclear, say the researchers, but they point out that green has strong associations with growth in many cultures.

If green stimulates you to create something so new it shocks you, consider this study: 51% of people who viewed disgusting images from the film “Trainspotting” were willing to trade away a closed box of office supplies for a new one, compared with just 32% of people who weren’t exposed to the repellent images, say Seunghee Han of Chung-Ang University in South Korea and Jennifer Lerner and Richard Zeckhauser of Harvard. Incidental feelings of disgust thus appear to disrupt the deeply held “status quo bias” that leads people to favor what they already have over something new, the researchers say.

Smile

Should the disgusting images stress you out, research shows there are physiological and psycho­logical benefits to maintaining a positive facial expression during difficult moments. According to a study by Tara L. Kraft and Sarah D. Pressman of the University of Kansas, the heart rates of people who were recovering from the stress of tracing the shape of a star with their non­dominant hands were 7% slower, indicating that their stress levels were lower, if they gripped a pair of chopsticks in their teeth in such a way as to force themselves to smile. Something you can obviously do throughout your busy day, especially during meetings.

We welcome your comments at ideas@qz.com.

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