location based love

Downloads of this dating app will serve as a loneliness index this Valentine’s

February 10, 2014
Obsession
Mobile Web
February 10, 2014

The location-based dating app SinglesAroundMe launched in 2012, and that means its creators have some historical data about how many people download their app around Valentine’s Day. Based on that data, they’re predicting that downloads of their app will quadruple from the week before Valentine’s Day through about Feb. 17, because apparently the loneliness doesn’t end when the holiday does.

That’s not a bad outcome for an app which, by the company’s account, is already clocking about 100,000 downloads per months. This still puts it in the bush leagues compared to the dating app Tinder, which grew by millions in January, according to Time. But SinglesAroundMe is hoping its new “position-shift” technology, which displaces users’ true location by a few miles, will give it a boost.

A spokesperson for the company said that the other time of the year they see a big spike in downloads is right before New Year’s. So for those of you brave enough to give up your (approximate) location data in exchange for love… have at it.

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