Goose Island got the distribution power of the world’s largest beermaker, and this is what happened

March 3, 2014
March 3, 2014

When Anheuser-Busch InBev—the world’s largest beer-maker by sales— swallowed Chicagoland craft brewery Goose Island back in 2011, the rationale for the $39 million deal was simple: Put the full distribution firepower of the brewing giant behind an increasingly popular independent brand. That happened in late 2012. The result? Sales volumes are booming. Last week, Anheuser-Busch InBev disclosed that, through the fourth quarter, Goose Island volumes were up 70% over the previous year.

Tap image to zoom

Of course, sales of Goose Island beers—which include 312 Urban Wheat and Honker Ale—are tiny in the context of a megalith like AB InBev, which reported better-than-expected profits for the quarter. (Though, profit margins on its high-end product are pretty good.)

Still, the Goose Island acquisition will be closely watched as test case, given the fact that food-and-beverage giants are increasingly trying to cater to consumer obsessions with craft and quality in rich countries. Goose Island plans to introduce 18 new beers this year.

Top News

Powered by WordPress.com VIP
Follow

Get every new post delivered to your Inbox.

Join 24,462 other followers