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The menaissance

The rise of man-shopping in five studly charts

Men are spending more money on clothing than ever before.

The global apparel industry has managed to weather economic slowdowns in a number of key regions, including North America and Europe, but it’s menswear that’s leading that charge. Men’s clothing outperformed women’s in a number of key markets, including the US, UK, and Germany, last year, according to a new report by Euromonitor. Worldwide, men’s apparel sales grew by just under 5% in 2013, just above the growth of womenswear.

You can call it what you like. Euromonitor calls it “the global menaissance.”

Menswear vs womenswear

And it’s actually been going on for quite a while. Men have been spending more on their outfits each year for well over a decade now—menswear sales, adjusted for inflation, are up 70% since 1998. The market is expected to top $450 billion this year.

Annual-spending-on-menswear-at-2013-prices-Mens-sales_chartbuilder (1)

They’ve been more willing to dish out a little extra extra cash on a few things in particular. Suits, “nightwear” (or pajamas and robes), and swimwear sales have each just about doubled since 1998:

What-men-are-spending-more-on-these-days-Sales-growth-since-1998-inflation-adjusted-_chartbuilder

All the extra attention men’s clothing sections (and sites) have been getting means that menswear now takes up a larger percentage of the overall clothing market—42% in 2013, compared to 38% in 1998. And it accounts for a quarter of the overall apparel and footwear market.

Menswear percentage of apparel market

What’s more, that growth in man-shopping may still be understated. The menswear category doesn’t include several other male accessories, including man-bags, which are becoming increasingly popular. Take into account the fast-growing man-purse market, which reached just under $9 billion dollars last year, and the rise of menswear is made all the more impressive.

Handbag-growth-forecast-2012-to-2018-Growth-2008-13-Sales-2013-bn-_chartbuilder

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