These are the images that make the Washington Redskins’ logo too offensive for a trademark

June 18, 2014
June 18, 2014

The US Patent and Trademark Office Trademark Trial and Appeal Board has revoked the trademark of Washington, DC’s football team—the Redskins—after a challenge by five Native Americans who claimed the term is disparaging, offensive, and dehumanizing.

The decision by the TTAB agreed that the team’s trademarks were disparaging to Native Americans at the time they were registered, a violation of the Trademark Act of 1946.

To illustrate the use of the trademarks in question, the Board included images in their decision. Here is a selection of those images:

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Between 1967 and 1979, the annual Washington Redskin press guides, shown below, displayed American Indian imagery on the cover page
“Between 1967 and 1979, the annual Washington Redskin press guides, shown below, displayed American Indian imagery on the cover page”
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The Washington Redskins marching band had worn Native American headdresses as part of its uniforms between the 1960s and the 1990.
“The Washington Redskins marching band had worn Native American headdresses as part of its uniforms between the 1960s and the 1990.”
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Here are the Redskinettes all decked out in their Indian garb and carrying Burgundy and Gold pom-poms.
“Here are the Redskinettes all decked out in their Indian garb and carrying Burgundy and Gold pom-poms.”
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The image of a Native American has appeared prominently as a logo on the helmets of respondent’s Washington Redskins’ team uniforms.
“The image of a Native American has appeared prominently as a logo on the helmets of respondent’s Washington Redskins’ team uniforms.”

The decision included canceling two logos from 1972, one featuring a prominent profile of a Native American:

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… and one including that image as part of a spear.

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The trademarks for the “typed drawings” of the word “Redskins” and “Redskinettes” and “Washington Redskins” were also canceled in this decision.

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