The $55492 Potato Salad

These are the 10 most popular Kickstarter projects in history

August 5, 2014
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August 5, 2014

Kickstarter was caught off-guard this summer by a gag crowdfunding project that took off and attracted a mix of delight and mockery: “Potato Salad” by Zack Brown, which raised $55,492 to make… potato salad. But the company has made the best of the situation, analyzing its success in a smart post, Potato Salad: By the Numbers.

One of the interesting things Kickstarter reveals is a list of its ten most-visited project pages in history:

  1. Ouya game console
  2. Pebble watch
  3. Veronica Mars movie
  4. Potato Salad
  5. Double Fine Adventure
  6. Project Eternity
  7. Penny Arcade
  8. Reading Rainbow
  9. Mighty No. 9
  10. Oculus Rift

In this context, Potato Salad stands out even more. It is the only gag project of the 10, and one of only two that didn’t raise more than $1 million. (An effort to support Penny Arcade, a comics site, is the other.) Excluding Potato Salad, the other nine raised an average of $4.9 million, including $8.6 million for the Ouya game console and $10.3 million for the Pebble watch.

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