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Welcome to the People’s Republic of LinkedIn: Soaring revenues and websites in 19 languages

January 14, 2013
January 14, 2013

LinkedIn has become the “see and be seen” social network for managing your career, and it just topped 200 million members worldwide.

In announcing the milestone, LinkedIn said if these members formed a country, it would be bigger than Brazil and equal to the combined populations of France, UK and Italy. (It’s also one-sixth the population of India, where its second largest user base lives.) Put another way, users across the world post profiles at a rate of one every two seconds.

LinkedIn wouldn’t go beyond its official announcement to say what other countries were popping up plenty of profiles, nor would it break down its gains by language. But it added five languages to its social profile websites in 2012, on top of the eight added in 2011. In fact, in required financial filings, it makes it clear that new languages and hiring people in new markets are crucial to its continued growth. Earlier this year, it said it had websites in Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish, among others—and English, of course.

LinkedIn boasted that 64% of its members now live outside the United States, but US clients still represented nearly two-thirds of its revenue in the third quarter, a slight decline from the 68% a year earlier. Europe, the Middle East and Africa accounted for 21% of revenues, and Canada and Latin America was the smallest revenue generator, at $17.1 million, but the fastest growing, up 117%.

What LinkedIn didn’t say in the hoopla over the 200 million-member milestone is that its revenue has grown faster than its membership. Its total membership experienced a 519% growth, while its revenue is up an estimated 1,098% since 2008. Here’s a look at how that breaks down:

LinkedIn member growth 2008-2012

Meanwhile, the most followed leaders, outside the United States:

1. Richard Branson, founder Virgin Group (UK), 1,230,147 followers

2.  David Cameron, prime minister of England (UK),  105,667

3. Kai Fu Lee, CEO at Innovation Works (China),  92,405

4. James Caan, CEO of Hamilton Bradshaw (UK)  90,602

5. Hiroshi Mikitani, CEO, Rakuten (Japan), 59,470

And the most followed leaders in the United States:

1. President Barack Obama, 616,876 followers

2. Deepak Chopra MD,  author and spiritual guru, 372,497

3. Tony Robbins, motivational speaker, 257,128

4. Jeff Weiner, LinkedIn CEO, 245,883

5. Arianna Huffington, editor-in-chief of the Huffington Post, 227,001

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