Apple’s $54.5 billion quarter, in charts

January 23, 2013
Obsession
Mobile Web
January 23, 2013

Apple just reported that it made a profit of $13.1 billion on $54.5 billion in revenue last quarter, which spanned the last three months of 2012, including the launch of two new products—the iPhone 5 and iPad Mini—and the holiday shopping season. The company sold 47.8 million iPhones, 22.9 million iPads, 4.1 million Macs, and 12.7 million iPods.

Revenue, profits, and margins

Chart of Apple's revenue and profits

iPhone sales

It was the first full quarter with the iPhone 5 on the market. Earlier this month, the Wall Street Journal reported that Apple was scaling back orders of four-inch iPhone 5 screens, suggesting sales weren’t as strong as the company anticipated. Analysts had expected Apple would report selling 49.55 million iPhones last quarter; the actual figure was 47.8 million. The company doesn’t break down sales by type of iPhone.

Chart of iPhone Sales

iPad sales

Apple introduced the iPad Mini at the beginning of November, a month into the quarter. Because it’s smaller and less expensive, the Mini has a narrower profit margin than its full-sized sibling. (Apple doesn’t divulge how much it costs it to make its devices, but estimates of both the low-end iPad Mini and the low-end iPad 3 suggest that Apple earns at least $50 more on the larger tablets.) Thus, one big question is whether the Mini will cannibalize sales of the larger iPad over time.

Chart of iPads sales

Read the rest of our coverage from Apple’s first quarter earnings report:

Why Apple doesn’t care that iPads are cannibalizing sales of Macs

Apple CEO Tim Cook on rumors of slackening iPhone demand: They’re meaningless

No phablet for you, says Apple CEO Tim Cook

Apple plans to give a third of its $137 billion cash hoard back to investors

The four questions everyone is hoping Apple will answer today

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