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Careers site Indeed is writing the manual on how to slay Monster

Indeed is turning into the Google of job search.

The web site announced today that it has reached 100 million unique visitors worldwide in January, a 20% gain since late September. By some measures, the company is now bigger than Monster.

In a blog post and media announcement, Indeed said it accounts for more than half of online job searches in the United States and placed more people in jobs last year than CareerBuilder, LinkedIn and Monster combined.  Its fastest growth occurred in Russia, India, South Africa, Australia and Japan.

Launched in 2004, Indeed operates as an aggregator of job listings, pulling them in from across the internet. “We provide the best experience possible for job seekers. We do that by having the most jobs,” says Chris Hyams, a vice president of Indeed. The company has a team of people “dedicated to finding jobs online where we haven’t found them before.”

It also has focused on international growth, adding offices in Dublin, London, Toronto and Tokyo, among others, in the last two years.

Monster Worldwide, meanwhile, has sold or exited operations in China, Mexico, Brazil and Turkey, and has said weakness in Europe is hurting global operations. The company has gone through two rounds of layoffs in the last year, and is restructuring to a “leaner, more focused company.”

While most other large US job sites’ audiences shrank, Indeed was No. 1 in that category, with a 26% increase in unique visitors in the year ended in January, according to comScore Media Metrix. Six of the 10 leading job sites saw declines in traffic, compared to January 2012.

Indeed’s site has the same clean look as Google’s and it earns revenues the same way too. Companies that want its job listings to show up more prominently pay for placements and clicks, and those listings are at the top and bottom of job seekers’ searches, said Hyams.

But in a broader career services category, which includes career resources and training, Monster has the lead, and Indeed and CareerBuilder are tied for second. Also, Monster’s US audience numbers are climbing compared to a year ago, rising double digits in both comScore’s job search and careers categories. In a statement, Monster called itself the “premier global online employment company with a presence in more than 40 countries… We have the widest range of job opportunities across the employment spectrum as well as the most diverse talent to fill those positions.”

But Monster, which is publicly traded, has lost money in several recent quarters, and reported on Feb. 7 that bookings—the value of all orders received in the quarter—dropped 30% in Europe, while total bookings were down 13%.

LinkedIn had no comment.

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