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Skinny and white: the fashionable new look for news sites

Call it fashion week for the news industry. This month, three major American journalism shops have said they will be redesigning their websites: Reuters, the Wall Street Journal, and the New York Times.

Both Reuters and the Times have offered glimpses of their new designs, and there’s something strikingly similar about them: Each has a thin, white navigation bar at the top with a seriously pared-down list of things to click on.

Check out Reuters’ new look, for example:

Reuters redesign
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It’s much more basic than what’s currently at the top of Reuters.com—a two-tiered bar with separate buttons for sharing on Facebook and Twitter and 12 links to different areas of the site.

Reuters current
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Similarly, the New York Times has designed a much simpler navigation bar with a single button providing access to the paper’s sections (as opposed to the current site, which has a long list in the lefthand column).

new york times redesign
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The current top of the Times’ site is also littered with advertisements and multiple links to subscribe to home delivery of the paper.

New York Times current
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The thin, white, and simplified navigation bars in both the Reuters and Times redesigns have a similar look to the relatively new navigation bar of Deadspin, Gawker Media’s sports news website.

Deadspin redesign
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The Wall Street Journal hasn’t revealed anything about its makeover yet, but surely its next navigation bar will be a lot less cluttered than its current one. Maybe it’ll even be white and thin.

WSJ current nag
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