Gideon Lichfield

Senior editor

Gideon Lichfield joined Quartz's founding team in 2012 as global news editor, and is now a senior editor, in charge of feature stories, style rulings, and other miscellany. He is also a part-time fellow at the Data & Society Research Institute, where he writes science fiction about the near future. He came to Quartz from a 16-year career at The Economist, which took him from the science desk in his native London to postings in Mexico City, Moscow, and Jerusalem. The main thing he remembers from all his travels are the languages, of which he knows five well enough for interviewing evasive politicians, another two well enough to read, and one just well enough to haggle in.

How to avoid surge pricing on Uber

An Uber driver in his car

Three computer scientists studying Uber’s “surge pricing” have devised a simple recommendation for thwarting the algorithm: Walk. The car-service app increases prices when demand for…

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