SoftBank sweet talks Dreamworks Animation. The Japanese telecom company is in talks the studio that made Shrek and Madagascar acquire for $3.4 billion, according to the Hollywood Reporter. After regulatory concerns sidelined Softbank’s attempts to buy more mobile carriers like T-Mobile, the company is now focusing on acquiring content companies (paywall)—specifically video game and movie makers—to entice mobile subscribers.
The Hollywood Reporter says DreamWorks Animation CEO Jeffrey Katzenberg would commit to staying with the company for five years. Former top Google executive Nikesh Arora, who is just joining SoftBank to set up a new internet and media unit, is playing a role in the discussions, according to the Hollywood Reporter. (Representatives of the companies have declined to comment.)
For a look back at one of DreamWorks Animation’s key franchises, here’s the 2001 trailer for Shrek.