Skip to navigationSkip to content

Google’s most-searched “how-to” questions capture all the magic and struggle of being human

couple kisses in field
AP Photo/Ahn Young-joon
Number two on the list: “How to kiss.”
  • Annalisa Merelli
By Annalisa Merelli

Senior reporter based in New York City

Published This article is more than 2 years old.

My younger sister always gives me very good advice.

Once, for instance, she told me, “You need to stop asking Google questions about your life.” And she was right: Treating an Internet search engine as an advice column isn’t necessarily the best way to navigate life. When you ask Google, ”How to find love,” the top answer instructs, “Consider your appearance.” Ask, ”Should I write a book?” and the top answer is ”Why you should NOT write a book.” The internet can be very discouraging.

But it’s hard to quit my habit of using Google as a go-to, on-demand, 24/7 guide to life. And of course, I’m not alone. On Sept. 1, Google shared a list of the most-searched “how-to” questions around the world. It’s a moving portrait of all the beauty, bewilderment, and struggle of human existence. Consider the global top 10 list:

  1. how to tie a tie
  2. how to kiss
  3. how to get pregnant
  4. how to lose weight
  5. how to draw
  6. how to make money
  7. how to make pancakes
  8. how to write a cover letter
  9. how to make french toast
  10. how to lose belly fat

At first glance, it seems people are seeking Google’s help with concrete tasks. But don’t let the specificity fool you. These aren’t really questions about kisses, French toast, and belly fat. These are questions about how to give and receive love, and other weighty matters. I took the opportunity to translate:

QuestionWhat you’re really asking
How to tie a tieHow do I grow up
How to kissHow can I be vulnerable
How to get pregnantHow can I create a family
How to lose weightAm I lovable
How to drawIs there a cure for my existential ennui
How to make moneyCan I find success
How to make pancakesWhat’s the recipe for happiness
How to write a cover letterAm I good enough
How to make french toastCan I be carefree for a morning
How to lose belly fatCan I be young forever

Google certainly has solid, step-by-step replies for many of these questions. But as a seasoned “Ask Google” professional, I thought I’d take a shot at answering them, too.

QuestionTentative answer
How to tie a tieLearn from the people you look up to
How to kissLike you mean it
How to get pregnantSex! (It doesn’t always work; worth trying repeatedly)
How to lose weightEat less; exercise more; love yourself at any weight
How to drawGet colored pencils, paper, and go
How to make moneyBe practical, but keep your soul happy
How to make pancakesHave breakfast with someone you like. And use whole wheat flour. (Trust me.)
How to write a cover letterThere’s no right answer to this question, so be bold
How to make french toastMake toast in Paris
How to lose belly fatYour belly is probably fine

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.