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CORD CUTTING

Your mobile phone rules advertising right now

Reuters/Edgar Su
Why do we still call them phones?
  • John Detrixhe
By John Detrixhe

Future of finance reporter

This article is more than 2 years old.

The coming years will be chilly for just about every advertising medium except for your mobile phone, according to advertising agency Zenith. While internet advertising will overtake old-school television to become the biggest global advertising medium in 2017, marketing on desktop computers is expected to decline in coming years:

As more advertising shifts online, benefitting companies like Google and Facebook, a lot of the cash is being channeled into online video and social media: Video advertising is expected to grow by 21% a year between 2016 and 2019, and social media will increase by 20% during that period, according to Zenith. The agency forecasts that the internet will account for 42.2% of global ad spending by 2019.

Mobile advertising, meanwhile, is just about the only platform that’s projected to increase its share of the overall market:

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