But there are no news opportunities on the radio and once she got into television, the pull was ineluctable and inevitable. “The thing about live TV is the speed of it, the fact that it’s about thinking on your feet,” she said and snapped her fingers. “It’s about responding immediately. I did a lot of debating and public speaking when I was in college. It’s a lot like that. You have your research on the table but to be able to flip it and ask the right question or counter the right question or call out someone when they are lying, that involves just being able to think immediately. I think there are very few things that compare to that kind of rush.”

D’Souza commands a team of 50-odd journalists at the Mumbai-headquartered channel, a relatively small number compared to the staff at most other channels. Primarily, Mirror Now relies on sister channels ET Now for production support and Times Now’s reporting network. Their flagship prime time show Urban Debate was born on MagicBricks Now, the previous realty-focused avatar of the channel. From looking at the concerns of home buyers, the show evolved to focus on the concerns of home ownersthings like bijli, paani, sadak, or electricity, water, and roadsand that outlook has endured.

“Our aim is to pick topics that affect as many people as possible,” said D’Souza. “We want to be able to pick a topic that people aren’t just interested in, but also impacted by. It has to be of journalistic value and the aim with every show is to be able to put out clear information so the audience can make up their minds.”