Netflix hasn’t announced plans for a show or movie based on the comic. But, presumably, if “The Magic Order” finds fans, it could become the next Netflix original movie or series. It’s a novel way for the streaming service to build fandoms from the ground up, and test concepts before putting a big budget behind them.

And it won’t be Netflix’s only physical product. Lest we forget, Netflix in the US still has millions of DVD subscribers because rural broadband is terrible.