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Here’s what you learn from the biggest Black Friday discounts of 2017, charted

Reuters/ Andrew Kelly
Commerce!
Published Last updated This article is more than 2 years old.

Another Black Friday is approaching, which means it’s time for consumer technology companies to start slashing prices—and looking at which prices are cut can be revealing.

Whether it’s emptying out last year’s products from warehouses or trying to corner a specific market, Black Friday deals are a significant tool for manufacturers. Relative newcomers to the Black Friday scene, like Google and Microsoft, are using it to rope new customers into their software ecosystems with heavy price reductions on smart speakers. It’s a move from Amazon’s playbook, which the company is again applying to its entry-level tablet, the Fire 7. These companies also tend to offer their own subscription services, like Google Play Music or Amazon Prime Video, meaning these gadgets continue to generate additional revenue long after their Black Friday sales.

Elsewhere, a boom in 4K television sales have companies offering 40-60% price reductions.

To find these trends, we crunched the numbers for several tech manufacturers, excluding retailers like Best Buy, Target, and Walmart. Retailers have different motives for discounts, and may well offer discounts deeper than the ones listed here, so be sure to shop around.

Amazon

Fire 7 Tablet
49.99
29.99
-40.01
Echo Dot
49.99
29.99
-40.01
Amazon Tap
129.99
79.99
-38.46
Fire TV Stick
39.99
24.99
-37.51
Fire 8 HD Tablet
79.99
49.99
-37.50
Kindle
79.99
49.99
-37.50
Fire HD 10
149.99
99.99
-33.34
Fire 8 HD Kids Edition
129.99
89.99
-30.77
Fire 7 Kids Edition
99.99
69.99
-30.00
Kindle for Kids Bundle
99.99
69.99
-30.00
Kindle Paperwhite
119.99
89.99
-25.00
Echo
99.99
79.99
-20.00
Echo Plus
149.99
119.99
-20.00
Amazon Cloud Cam
119.99
99.99
-16.67

As part of Amazon’s quest to sell you everything it possibly can, it also wants to make sure you can buy whatever you need, whenever you need it. To that end, many of its Black Friday deals focus on products that help you buy more things from Amazon. It’s offering a 20% discount on its newest Echo smart-home devices, the revamped Echo and Echo Plus, which let you order from Amazon through Alexa, the built-in voice assistant. Also on sale are its Fire tablets (which now also feature Alexa) and the newer Kindle models, which are excellent devices for reading ebooks bought on Amazon.  

Amazon is also offering discounts on a range of products from other manufacturers, including Sony TVs, K’NEX toys, Rubbermaid dishes, and various smart-home devices to sync up with your Echo.

Apple

Apple doesn’t traditionally make a massive splash on Black Friday, instead choosing to put a select few items on sale. It also doesn’t tend to say what those items are until the day itself, so we can’t help you out there.

That being said, many retailers will offer discounts on Apple products themselves. Many of the big-box stores are currently offering gift card deals when you buy a new iPhone through them. Target, for example, is offering a $250 gift card when you buy and activate an iPhone 8 or 8 Plus through the store, according to Forbes.

Bose

SoundSport
$99.00
$49.00
-50.5
SoundTrue Ultra
$129.00
$79.00
-38.8
QuietComfort 25
$299.00
$179.00
-40.1
SoundLink II
$279.00
$199.00
-28.7
Solo 15 Series II
$329.00
$299.00
-9.1
SoundTouch 20 Series III
$499.00
$449.00
-10

Bose is offering a range of deals across its product lines, although nothing on its newest items, which suggests it’s just trying to get rid of excess inventory. The steepest discount goes to its SoundSport athletic in-ear headphones. If you’re looking for a good pair of headphones to run with—and your phone still has a headphone jack—these are a great choice. There are also decent deals on its older QuietComfort 25 noise-canceling headphones and its comfortable SoundTrue Ultra headphones.

Fitbit

Charge 2
$149.95
$99.95
-33.34
Alta HR
$149.95
$99.95
-33.34
Blaze
$199.95
$149.95
-25.01

Fitbit has been struggling recently, and its Black Friday discounts seem to reflect that. Instead of discounting any of its newer products, such as its Ionic smart watch or Flyer headphones, it’s just put its older products on sale, presumably in an attempt to get rid of them. Although if you’re after a simple step-tracking device rather than a full-on smart watch, the discounted Alta HR and Charge 2 are solid choices.

Google

Google Home Mini
49
29
-40.82%
Google Home
129
79
-38.76%
Chromecast
35
25
-28.57%
Chromecast Audio
35
25
-28.57%

Google is desperately trying to get into your house. It, like Amazon, recognizes that people are going to start talking to their gadgets a lot more, and that data helps understand what those people want to buy. The Google Home and Google Home Mini, the company’s first two smart speakers, are both heavily discounted. But the Home Mini, the Echo Dot competitor and smart speaker gateway drug, is an especially good deal at $29 plus $10 in-store credit.

If you’d like to get sucked into Google’s entertainment ecosystem instead of its virtual personal assistant ecosystem, Chromecast and Chromecast Audio are also each $10 off.

LG

43″ 43UJ6200
549
329
-40.07%
49″ 49UJ6200
699
399
-42.92%
55″ 55UJ7700
1299
699
-46.19%
55″ 55SJ8500
1999
899
-55.03%
55″ OLED55B6P
3999
1499
-62.52%
60″ 60UJ7700
1599
849
-46.90%
65″ 65UJ6300
1399
799
-42.89%
65″ 65SJ9500
3999
1799
-55.01%
65″ OLED65B6P
5999
2499
-58.34%
Gram laptop, i5 processor
1199
949
-20.85%
Gram laptop, i7 processor
1699
1399
-17.66%
Hom-bot robot vacuum
699
499
-28.61%
Refrigerator LMXC23796D
4499
2999
-33.34%
Sound bar SJ4Y-S
279
159
-43.01%

LG makes just about everything, but this Black Friday the focus is on televisions. The market for televisions has become incredibly fragmented and confusing, with each company pushing its own standards and vanity statistics. Even more, it’s not clear that video technology needs to get better than 4K, which has now been available on the market for a few years. All these factors create an environment for some heavy sales. LG makes some of the best OLED TVs on the market, and is offering steep 50-60% discounts on most of them.

In LG’s other product markets, you can get a nice deal on a Roomba competitor for 33% off. If you’re in the market for a refrigerator or washing machine, the company is also offering decent savings, but nothing close to the TVs.

Microsoft

Harman Kardon Invoke
199
99
-50.25%
Surface Pro 128GB, 4GB RAM, w/ type case
1128
899
-20.30%
Xbox One S 500GB, plus free game
279
229
-17.92%
Xbox One S
229
189
-17.47%

Microsoft released the Xbox One X console just in time for the holiday season. For the thrifty holiday shopper, that means there are some steep deals on the previous (and likely just as good) generation. The Xbox One S will be discounted to $189 on Nov, 23, which costs less than a decent Fitbit. (Last year it was discounted to $250.)

The biggest discount is for Microsoft’s collaboration with Harmon Kardon, the Invoke speaker. It’s a rival to Amazon’s Echoes and Google’s Homes, with better sound and less intelligence. The speaker is just $99, which makes it a tempting buy for those who want to use their smart speakers to just play music.

Samsung

49″ Class MU6290 4K UHD TV
599
429
-28.38%
55″ Class MU8000 4K UHD TV
1499
899
-40.03%
55″ Class Q7F QLED 4K TV
2799
1599
-42.87%
65″ Class MU6290 4K UHD TV
1099
849
-22.75%
65″ Class MU6500 Curved 4K UHD TV
1499
999
-33.36%
65″ Class MU7000 4K UHD TV
1699
1099
-35.31%
65″ Class MU8000 4K UHD TV
2199
1299
-40.93%
75″ Class MU8000 4K UHD TV
3799
2299
-39.48%
75″ Class MU9000 4K UHD TV
4799
2999
-37.51%
82″ Class MU8000 4K UHD TV
4999
3299
-34.01%
Chromebook Plus
449
349
-22.27%
Gear S3 Frontier
349
279
-20.06%

It’s a great time to buy an enormous television from Samsung (of course, the company would always tell you that). Since TV lineups refresh annually, Black Friday typically brings great prices for the trailing year’s models. You could snag a 65” TV for $850, nearly 25% off. However, that’s the slightly less sleek model. If you want a more premium look, you can buy the higher model numbered 55” TV for $899.

Samsung isn’t really offering any money off its flagship smartphones, the S8, S8+, and the Note 8, but it’s throwing in the Gear 360 camera for free. Smartwatches, a sector in which Samsung trails Apple by a wide margin, are discounted about 20%.

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