Some photos were taken at special booths, but most are typical Instagram fare: washed out colors, pensive subjects. One post starts with a couple signing their marriage certificate and a caption about their spending regimen, while the following images include “fun facts” about the country’s budget. The posts are flagged as #sponsored.

“This is an effective way to engage with youth participants,” a ministry spokesperson told The Straits Times. The ministry sponsored a similar campaign in 2017 and expanded the effort this year.

Here are more examples:

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