TIMELESS

How a Bollywood track ended up in Apple’s latest commercial

Quartz india
Quartz india

“Unexpected” might be the most appropriate word to describe every new advertisement put out by Apple. Just a few days ago, the company released a Spike Jonze-directed surreal commercial for their HomePod. And now, the latest advertisement for the iPhone X features famed Bollywood composer Rahul Dev Burman.

The edgy visuals in the video above, which depict the phone’s face-recognition system, are accompanied by a track that may sound all too familiar here in India.

To be sure, the official credit for the music goes to Pete Cannon, for his song Bang Bang. However, many people instantly recognised strains of the Burman’s Meri Nazar Hai Tujh Pe from the 1980 film The Burning Train.

And on Twitter, Cannon acknowledged his inspiration as soon as the criticism began:

Here are the two songs:

This post first appeared on Scroll.in. We welcome your comments at ideas.india@qz.com.

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