Skip to navigationSkip to content
IPHONUT

The line for new iPhones vs. the line for cronuts

By
New YorkThis article is more than 2 years old.

In the SoHo neighborhood of New York City morning, two separate queues of people were waiting to get their hands on coveted items: new iPhones and cronuts.

The SoHo Apple store and Dominque Ansel Bakery, where cronuts are made, are within five blocks of each other. (Cronuts are a faddish—and oft-copied—hybrid of croissants and donuts.) Quartz estimated the distance of each line at 9 a.m. ET based on first-hand observations and photos posted on Twitter. Apple’s was roughly twice as long, which shouldn’t be too much of a surprise given today was the debut of two new iPhone models, the 5C and 5S.

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.