There is one generation that dominates the most popular social network in the US: millennials. Their older siblings or parents, Generation X, follows, and their parents or grandparents, Baby Boomers, come in third. In fact, according to new data from research firm eMarketer, there are twice as many millennials on Facebook as there are Boomers. Teenagers, as we all know, are the least populous group on Facebook.
New research from marketing analytics firm eMarketer shows how popular some of the major social networks are in 2018. (It defined teens as those 12-17 years old; millennials as born between 1981 and 1986; Generation X as between 1965 and 1980; and Baby Boomers from 1946 to 1964).
Boomers are the largest living US generation, but they are about to be surpassed in size by millennials, who also grew up with the platform. Facebook first launched in 2004, so it makes sense that millennials would dominate the social network.