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Visits to Apple stores have flatlined

REUTERS/Eduardo Munoz
“Many” is not the same as “enough.” Apple Store visits have flattened.
By Philip A. Stephenson
Published Last updated This article is more than 2 years old.

Horace Dediu over at Asymco has published some interesting analysis concerning Apple’s immediate retail future.

Visits to Apple’s retail stores have been pretty much flat since the middle of 2010, once you factor out seasonal variation and new store openings. About 240,000 people visit each store per quarter.

With the recent addition of former Burberry CEO Angela Ahrends as senior vice president overseeing retail, Apple could be poised for a shift in retail strategy, including store redesigns.

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