We asked for choice. And, guess what? We got it—perhaps more than we bargained for.
As the share of people who have canceled traditional TV in the US hurtles toward 20% of the adult population, players big and small are placing bets to see what people will pay for and watch. It is a far—and welcome—cry from the days when TV customers were told, “you’ll pay for all these channels and you’ll like it.” But the result is a barrage of streaming services many people don’t know what to do with.