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Demna Gvasalia, winner of the International Urban Luxury Brand award poses for photographers at the Fashion Awards 2016 in London, Britain December 5, 2016. REUTERS/Neil Hall – RC14CD40A750
ESSAY

The visionary behind luxury streetwear and ugly fashion has a more interesting backstory than the looks he created

Member exclusive by Alexandra Mondalek for Fashion forward

The past three years of fashion have been about broadening the definition of luxury (see: streetwear, sneakers). And in many ways, we have Demna Gvasalia to thank for that.

The Georgian designer has quietly revolutionized how we think about fashion, garnering industry praise and commercial success alike. (You know you’ve made it when your products are so ubiquitous they get name-dropped in Cardi B’s number one single.)

A little about Gvasalia: He grew up in Georgia, on the coast of the Black Sea. He graduated from Antwerp’s Royal Academy of Fine Arts, the third-best undergraduate fashion program in the world which counts designers Kris van Assche (Dior Homme and Berluti), Dries van Noten, Ann Demeulemeester, and Martin Margiela among its alumni. Gvasalia would go on to cut his teeth at Maison Martin Margiela and Louis Vuitton.

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