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Peter Horvath wants to do for cannabis what Victoria’s Secret did for lingerie

Member exclusive by Alex Halperin for Cannabis

Cannabis companies love to brag about the latest hot-shot executives they’ve poached from the mainstream economy. It legitimizes their mission and industry. One of this year’s big arrivals was Peter Horvath, the former COO of Victoria’s Secret, who is now CEO of cannabis maker and distributor Green Growth Brands. He spoke to Quartz about how selling lingerie prepared him for the marijuana business, where hundreds of competitors are basically all selling the same product.


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