Skip to navigationSkip to content
QZ&A

Peter Horvath wants to do for cannabis what Victoria’s Secret did for lingerie

Published This article is more than 2 years old.

Cannabis companies love to brag about the latest hot-shot executives they’ve poached from the mainstream economy. It legitimizes their mission and industry. One of this year’s big arrivals was Peter Horvath, the former COO of Victoria’s Secret, who is now CEO of cannabis maker and distributor Green Growth Brands. He spoke to Quartz about how selling lingerie prepared him for the marijuana business, where hundreds of competitors are basically all selling the same product.


Welcome to our field guide on the cannabis industry. Check out other parts of our deep dive here.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports our mission to make business better as our team of journalists provide insightful analysis of the global economy and helps you discover new approaches to business. Unlock this story and all of Quartz today.

Membership includes:

こちらは英語版への登録ページです。
Quartz Japanへの登録をご希望の方はこちらから。