Netflix doesn’t like to give out numbers. We know that its 2017 blockbuster Bright received 11 million views in its first weekend, and that February’s The Cloverfield Paradox got 5 million. But those numbers have always been estimates from Nielsen.
Behold then, a post-Christmas miracle. On Friday (Dec. 28), the “Netflix Films” Twitter account shared a real, hard number for the number of accounts that have watched Bird Box since its Dec. 13 release: 45,037,125.
If Nielsen’s past figures are comparable, Bird Box is a massive hit for Netflix, if a mediocre movie unto itself. Indeed, Netflix noted that it was the best first week ever for a homegrown movie.