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Reuters/Bill Russ
Just like Katniss Everdeen.

The forest where “The Hunger Games” is filmed saw a 31% increase in visits last year

By Vincent Trivett

Starring in a film has become a surefire way to boost tourism for a destination.

The economic benefit to local economies is huge. In 2012, Tourism Competitive Intelligence found that 40 million international tourists chose their destination primarily because they saw a film shot in that country. Up to 10 percent of tourists in the survey cite movies as a factor in deciding on their destination.

Tourism in New Zealand boomed following the Lord of Rings trilogy. The country launched a huge marketing campaign aimed at making the country synonymous with “middle-earth,” Air New Zealand painted its livery with Hobbit-themed images, and Hobbiton became one of the country’s most visited attractions.

Film releases’ effect on select locations:

This post originally appeared at Skift. More from our partner:

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