Protestors hold up letters spelling "VOTE" outside of the White House in Washington.
AP Photo/Jacquelyn Martin
A packed race for the White House.
HOW TO TELL THEM APART

Meet all the Democratic candidates in the crowded 2020 race

By Quartz Staff

Updated April 14, 2019

With 18 confirmed candidates, one exploratory committee, and multiple “maybes,” the Democratic field for the 2020 presidential nomination is crowded. Winnowing them down could be particularly tough for voters and contributors, because most of the candidates seem to be running on pretty similar platforms—promoting universal healthcare, pushing for regulations to curb climate change, reducing inequality, and improving conditions for the American middle class.

Here is a look at who is officially running—in the order they entered the race—followed by those who have formed committees, and those seen as likely to run:

Who is officially running?


John Delaney 

AP Photo/Charlie Neibergall
Delaney in Iowa last year.

The former congressman from Maryland started two publicly listed lending companies before running for office in 2012. The first generation in his family to go to college (he stresses his electrician father’s union membership on the campaign trail), he was the very first Democrat to announce he was running back in July 2017. He’s already visited every county in Iowa, the first state in the primary contest, attempting to jumpstart his national campaign from there.

Age: 55  Years in politics: 6

Who gives him money: Funded by banks, housing, and construction companies in his congressional race. Independently wealthy, funding himself now.

Biggest idea for the economy: Build a public and private international coalition against China’s intellectual property theft, and compete against China in Asia with a TPP-style trade deal.

Social media following: Twitter: 14,400, Facebook: 357,000, Instagram: 2,100.

Who will like this candidate: Centrists drawn by his nuts-and-bolts pitch to improve workers’ rights, education, and infrastructure.

Who will hate this candidate: Democrats who don’t think that reaching out to Donald Trump voters is the way to win in 2020.


Andrew Yang

Reuters/KC McGinnis
Yang in Iowa last year.

A former tech entrepreneur who started a nonprofit to promote startups, Yang entered the race Nov. 6, 2018 on essentially a single issue: protecting Americans from job-stealing robots. The son of Taiwanese immigrants, he sells himself as the opposite of Trump—an ego-free Asian man who likes math.

Age: 44  Years in politics: Less than one

Who gives him money: Individual contributors, some who donate in bitcoin. He’s also using some of his own money.

Biggest idea for the economy: A $1,000 monthly check sent to every American over 18, so they can pay their bills as robots take over jobs.

Social media following: Twitter: 62,400, Facebook: 26,300, Instagram: 32,400.

Who will like this candidate: Silicon Valley types, promoters of universal basic income (UBI).

Who will hate this candidate: Anyone against higher taxes: Yang wants to fund his UBI proposal through value-added taxes.


Julián Castro

AP Photo/Carlos Giusti
Castro in Puerto Rico during his first campaign stop outside of Texas.

After growing up in a poor San Antonio neighborhood, Castro—and twin brother Joaquín—went on to earn Ivy League degrees and take on careers in national politics. Onetime mayor of San Antonio, Castro was US secretary of housing and urban development under Barack Obama. That experience, along with his mother’s activism with Latino groups, is a central part of the narrative he’s pitching to voters. He entered the race on Jan. 12, 2019.

Age: 44  Years in politics: 18

Who gives him money: He’s pledged not to take “a dime” from political action committees. There are no public records about who contributed to his runs for mayor, because San Antonio is only required to keep campaign-finance documents for two years. The PAC he created to support new Democratic candidates in the 2018 election, Opportunity First, has vowed not to take donations from corporate PACs.

Biggest idea for the economy: Though he hasn’t released many details of his platform, he’s been a strong advocate of free trade, which has benefitted his hometown. He’s defended free trade deals, arguing that instead of scrapping them, they should be reworked to strengthen protections for workers and the environment. (His campaign did not immediately respond to a request for comment.)

Social media following: Twitter: 179,000, Facebook: 102,400, Instagram: 24,400

Who will like this candidate: Democrats looking for a fresh face, Latino voters, free traders.

Who will hate this candidate: Democrats dismissive of identity politics, opponents of affirmative action (which Castro supports).


Kamala Harris

AP/Christopher Victorio/imageSPACE/MediaPunch/IPX
Harris announces in Oakland, California.

The child of Jamaican and Indian immigrants, Harris became a prosecutor in Oakland, California, the San Francisco district attorney, and finally California’s attorney general before winning her US Senate seat in California. She stepped into the race Jan. 21 on a morning talk show.

Age: 54  Years in politics: 16 years

Who gives her money: In the past five years, 35% of Harris’ campaign funds have come from small donors, according to a Center for Responsive Politics analysis of Federal Election Commission data. Her top sources of funding include attorneys, retirees, financiers, and the entertainment industry. Her biggest contributors by employer were WarnerMedia, the University of California, Google-parent Alphabet, Inc., 21st Century Fox and the law firm Venable. Her presidential campaign won’t accept donations from corporate PACs.

Biggest idea for the economy: The LIFT Act, a working- and middle-class tax cut akin to the Earned Income Tax Credit that she says will provide up to $500 a month to families. To pay for it, she wants to reverse Trump’s 2017 tax cuts for corporations and the wealthy—but it’s not clear if she’ll tackle the radical structural changes that bill made in how US multinationals operate.

Social media following: Twitter: 2.37 million, Facebook: 1.22 million, Instagram: 1.5 million.

People who will like this candidate: Fans of Obama’s progressive pragmatism looking for a candidate who can combine a compelling personal biography with the promise to unite the party’s multi-ethnic coalition.

People who will hate this candidate: Progressives who thought Obama was a sellout, particularly those who question her mixed record on reforming the justice system.


Cory Booker

Booker emerges from the voting booth in Newark.

The former Newark, New Jersey mayor launched his campaign with an appeal to America’s common purpose and a focus on social and racial equality on Feb. 1, 2019. A Rhodes Scholar and Yale Law graduate who gained celebrity-politician status thanks to his early use of social media. The US senator from New Jersey has been criticized for being close to wealthy elites and for media-friendly stunts.

Age: 49  Years in politics: 17

Who gives him money: Mostly large individual contributors from the legal, investment and security, and real-estate sectors. A deep-pocketed Democratic donor set up a super PAC for Booker before he entered the race.

Biggest idea for the economy: A “baby bond” program that would give every child a US Treasury bond at birth, with a larger amount for poorer kids. He would also propose guaranteeing a $15 minimum-wage job in 15 test areas.

Social media following: Twitter: 4.18 million, Facebook: 1.27 million, Instagram: 635,000

Who will like this candidate: Voters looking for an optimistic message to contrast Trump’s negativity, northeastern city dwellers.

Who will hate this candidate: White rural voters who don’t want to focus on race and inequality, liberals concerned about his Wall Street and Silicon Valley enthusiasts.


Tulsi Gabbard

AP Photo/Marco Garcia
Gabbard greets supporters in Honolulu.

The first Hindu member of Congress, the Hawaii representative controversially met with Syrian leader Bashar al-Assad and sided with Russian president Vladimir Putin against Obama on US intervention in Syria. Strongly opposed to regime-change wars after her experience fighting in the Iraq war as part of the National Guard, she speaks about fighting “radical Islam.” A onetime Hawaii state representative, she supported Bernie Sanders’ 2016 Democratic primary campaign. On Feb. 2 she entered the race she calls a “fight for the soul” of America.

Age: 37  Years in politics: 17

Who gives her money: Health professionals, real-estate interest groups. Most donors are individuals, though her second-largest contribution ($36,400) between 2011 and 2018 came from the National Automobile Dealers Association’s PAC.

Biggest idea for the economy: Cut taxes on small businesses and farmers, raise them on corporations; lower military spending by ending regime-change wars and reducing the acquisition of nuclear weapons.

Social media following: Twitter: 279,000, Facebook: 300,600, Instagram: 74,300

Who will like this candidate: Veterans, some progressives, voters looking to reduce military spending.

Who will hate this candidate: People who are concerned about Islamophobia, supporters of global trade.


Elizabeth Warren

Warren in New Hampshire in January.

The former Harvard law professor became a household name as a US senator from Massachusetts when she spearheaded congressional oversight of the financial industry bailout. She’s promising to restore the US to a place where people can succeed if they “work hard and play by the rules” by holding billionaires and big corporations accountable. She formally entered the race Feb. 9, when she suggested Trump could be in jail by 2020.

Age: 69  Years in politics: 10

Who gives her money: The education industry, women’s PACs, and the legal profession in the past; she’s pledged to take no money from billionaires or billionaire PACS in 2020.

Biggest idea for the economy: A “wealth tax” of 2% on net worth over $50 million and 3% over $1 billion designed to raise $2.75 trillion over a decade.

Social media following: Twitter: 4.8 million, Facebook: 3.2 million, Instagram: 1.3 million.

Who will like this candidate: Detail-oriented voters who like her mix of east-coast academic know-how and midwest roots.

Who will hate this candidate: Voters who distrust the intellectual elite, people who doubt she has enough personal appeal and can lure centrists.


Amy Klobuchar

Reuters/Eric Miller
Klobuchar’s snowy announcement on Feb. 10.

The former corporate lawyer, who was the first woman to be elected a Minnesota senator, has established a reputation as a matter-of-fact centrist, tackling kitchen-table issues like drug pricing. Her unflappable questioning of Supreme Court nominee Brett Kavanaugh earned her kudos from farther-left Democrats. She held an outdoor rally in a blizzard on Feb. 10 to announce she was running, aiming to highlight her “grit” and the “friends and neighbors” who showed up to cheer.

Age: 58  Years in politics: 12

Who gives her money: Traditionally law firms and the food and dairy industry. Klobuchar is pledging to get “dark money” out of politics, and said she won’t take corporate PAC money for the 2020 race.

Biggest idea for the economy: New measures to make it easier for small and mid-sized US businesses to export goods worldwide.

Social media following: Twitter: 631,000, Facebook: 319,700, Instagram: 51,900.

Who will like this candidate: Folks looking for a Goldilocks candidate—neither too left nor too right, and a woman who appeals to midwestern voters.

Who will hate this candidate: Democrats to her left may be opposed to Klobuchar’s centrist appeal. 


Bernie Sanders

AP Photo/Jacquelyn Martin
Sanders during his 2016 run.

A Brooklyn-born self-described democratic socialist, Sanders was elected mayor of Burlington, Vermont in 1981 by a margin of just three votes. He was elected to the US House of Representatives in 1990, and the US Senate in 2006, where he remains today—the longest-serving independent senator in the history of the US. He challenged Hillary Clinton in the Democratic primaries in 2016  and entered the 2020 race on Feb. 19, promising “change from the bottom up.”

Age: 77  Years in politics: 38

Who gives him money: Over the past five years, 75% of Sanders’ campaign funds have come from small donors in amounts of less than $200, according to a Center for Responsive Politics analysis of FEC data. His top sources of funding include liberal advocacy group MoveOn.org, University of California employees, two postal-employee unions, and the Communication Workers of America. Just $177,000 of $12.7 million raised during that period came from PACs.

Biggest idea for the economy: Sanders would like to make public colleges tuition-free, increase Social Security benefits, and make corporate America more union-friendly. Sanders has proposed paying for the tuition costs by taxing financial transactions and the Social Security expansion by subjecting all incomes above $250,000 to the 6.2% payroll tax.

Social media following: Twitter 8.1 million, Facebook: 7.5 million, Instagram: 2.9 million.

People who will like this candidate: Loyal “Bernie Bros” who still think he would have won in 2016, new converts to the idea of universal healthcare and higher taxes for the wealthy.

People who will hate this candidate: Democrats who see Sanders as a “spoiler” who siphons votes away from defeating Trump, Clinton fans still smarting over her loss, people of color alienated by Sanders’ last campaign.


Jay Inslee

Reuters/Max Whittaker
Inslee after the 2014 Oso mudslide in Washington state.

The Washington state governor and veteran Congress member threw his hat in the ring on March 1, on a platform of environmental protection and stopping climate change. “This is our moment,” Inslee and a host of supporters, including Bill Nye, the “science guy” declare in his introductory video. As governor, Inslee is pushing privacy regulations for the tech industry, and new technology in the maritime industry to make it more efficient.

Age: 68 Years in politics: 24

Who gives him money: A new super-PAC, Act Now on Climate, was formed in February to support Inslee’s run. It won’t accept corporate donations, and Inslee’s campaign says it will shun money from the fossil-fuel industry. In the past, he’s been funded by the electronics and tech industry and affiliated unions, particularly Microsoft, which is headquartered in his state.

Biggest idea for the economy: Stopping climate change can boost economic growth, and create millions of new jobs as the US transitions to “100% clean energy and net-zero greenhouse gas pollution,” Inslee says. He proposes removing subsidies and tax breaks for the fossil-fuel industry, and supports the Green New Deal.

Social media following: Twitter 158,000, Facebook 125,000 (personal page) and 110,000 (governor page), Instagram 5,200.

People who will like this candidate: Inslee’s long history of sounding the alarm on climate change will endear him to anyone worried about looming environmental disaster; his tech-focused solutions for the country’s woes are likely to appeal to that industry.

People who will hate this candidate: Climate science deniers, fossil-fuel industry executives, wealthier individuals opposed to his capital gains tax proposals in Washington state.


John Hickenlooper

AP Photo/Elise Amendola
John Hickenlooper at an event in New Hempshire.

A geologist and businessman, John Hickenlooper served two terms as Denver mayor before being elected Colorado governor in 2010. His campaign announcement, delivered via video on March 4, highlights his personal successes—he reinvented himself by starting a brewery after being laid-off. He also touts his experience of running rapidly growing Colorado, including by shepherding its economy and enforcing gun-control laws in the state. A moderate with bipartisan appeal, he pitches himself as the right person to take on Donald Trump, whose presidency he calls “a crisis that threatens everything we stand for” in his video.

Age: 67 Years in politics: 16

Who gives him money: Government workers, lawyers and lobbyists, and real-estate firms funded his gubernatorial races. He also received contributions from energy and telecom companies.

Biggest idea for the economy: Cutting red tape to reduce the cost of doing business and increase compliance with regulations.

Social media following: Twitter: 130,000, Facebook: 107,000, Instagram: 6,370.

Who will like this candidate: Centrists, Democrats who believe in bipartisanship, never-Trump Republicans.

Who will hate this candidate: Progressive Democrats.


Beto O’Rourke

Reuters/Adria Malcolm
Beto O’Rourke.

Virtually unknown outside Texas until last year, O’Rourke now has a national fan base thanks to his plucky campaign against US senator Ted Cruz. After months of speculation, the former US representative and El Paso, Texas city councilman, tech-company founder, and onetime punk rocker announced his presidential bid in a March 14 video. His upbeat message and multicultural background—he grew up on the border with Mexico—played well with Trump-fatigued voters, but he’s short on experience and policy proposals.

Age: 46  Years in politics: 14

Who gives him money: His race against Cruz was mainly funded by individual contributors but he took PAC money in previous elections.

Biggest idea for the economy: His economic proposals during his Senate run last year were focused on reducing inequality, though they were rather vague. They included stronger anti-trust regulations to break up monopolies and encouraging companies to invest profits in their employees and communities.

Social media following: Twitter: 1.26 million, Facebook: 854,000, Instagram: 832,000.

Who will like this candidate: Democrats disillusioned with party leadership (especially millennials), immigrants, veterans.

Who will hate this candidate: Voters hungry for nitty-gritty details on what his policies would be, Democrats who want the party to stay away from divisive, culture-war issues.


Kirsten Gillibrand

Courtesy Scott Kowalchyk
Gillibrand on the Colbert show.

The former corporate lawyer and New York congressional representative became known as the “Me Too senator” after calling out Trump’s sexism and leading the push for Democratic senator Al Franken to resign after sexual-misconduct allegations. Gillibrand announced she was exploring a run Jan. 16 on Stephen Colbert’s CBS late-night show, stressing assistance for public schools, job training, and support for the middle class. She officially entered the race with a campaign video March 17.

Age: 52  Years in politics: 11

Who gives her money: Law firms, Wall Street institutions.

Biggest idea for the economy: Gillibrand has been pushing the US to require that companies adopt a universal paid parental leave policy.

Social media following: Twitter: 1.36 million, Facebook: 544,400, Instagram: 181,000.

Who will like this candidate: Establishment-oriented voters and party supporters closely tied to the Democratic National Committee, where Gillibrand has deep support, and still-with-Hillary folks.

Who will hate this candidate: Progressive voters—Gillibrand’s work defending the tobacco industry and her anti-immigrant platform a decade ago raise questions about where her loyalties lie.


Wayne Messam

AP Photo/Brynn Anderson
Messam on a factory tour, March 2019

The mayor of Miramar, Florida and a construction company owner, Messam launched an exploratory committee on March 12, and said March 28 he was running on a platform of curbing gun violence, fighting climate changes, and “restoring the promise of America. “I do not believe that the best ideas come from Washington,” he said in his campaign website.

The son of Jamaican immigrant, a former NFL football player, and the first African-American mayor of Miramar, Messam says in his campaign intro “the ‘American Dream’ is real for me…we need to bring that back for every American.” Miramar, population 150,000, could provide lessons for the rest of the country, Messam believes, including attracting high-paying jobs and fighting climate change denialism.

Age: 44 Years in politics:  8

Who gives him money: Messam is expected to rely heavily on small donors, and kicked off his campaign asking for $3 contributions. His latest mayoral campaign took in just over $80,000, half of which was from contributors who gave from $20 to $1,000. He personally contributed the remaining half through a loan.

Biggest idea for the economy: Messam proposes cancelling the US’s $1.5 trillion in student debt, calling it a “moral issue,” and a hurdle that prevents economic mobility in the country. He would also rescind Trump’s tax cut on corporations and the wealthy.

Social media following: Twitter: 3,576 Facebook: 3,500 Instagram: 3,600

Who will like this candidate: Floridians, anyone looking for more heft for the party’s support of gun control and climate science; those who think small town solutions can apply countrywide.

Who will hate this candidate: Skeptics who think a president should have experience as a Congress member or governor first; the “Democrats are going too far to the left” crowd.


Tim Ryan

Reuters/Aaron Josefczyk
Ryan at his campaign launch in Youngstown, Ohio.

During his eight terms in Congress, Ryan, a native Ohioan, has been a vocal backer of union labor, renewable energy, and single-payer healthcare. He wants to revitalize American manufacturing, public education, and support struggling US veterans. Ryan believes he is the best chance Democrats’ have of winning back white, working-class voters who voted for Trump in 2016. “Flyover states are my states,” he said as he kicked off his campaign April 4.

Age: 45  Years in politics: 15

Back story: Ryan was first elected to the House of Representatives in 2002. After college, he worked for late Ohio congressman James Traficant, who left office when convicted on corruption charges. Ryan is a devotee of meditation and mindfulness, and wrote a book about it, A Mindful Nation, in 2012.

Who gives him money: About 38% of Ryan’s donations over his House career have come from labor unions; lawyers and law firms have historically been his biggest supporters. Ryan relies mostly on large single donations, as 92% of all contributions to his campaign during the 2018 cycle were amounts above $200.

Biggest idea for the economy: Ryan has talked about creating jobs in electric-vehicle manufacturing and other green industries. He is pro-business and pro-fracking, and cautions against Democrats moving too far to the left. “We can’t green the economy without the power of the free-market system,” he said.

Social media following: Twitter: 70,000, Facebook: 55,000, Instagram: 7,000

Who will like this candidate: Centrists and moderate Democrats; people who prefer their politics middle-of-the-road.

Who will hate this candidate: Progressive Democrats who see Ryan’s style as more capitulation than compromise.


Eric Swalwell

AP Photo/Carolyn Kaster
Swalwell with his daughter at the Capitol earlier this year.

The three-term US representative for northern California launched his bid on the Steven Colbert’s Late Show on April 8. The son of a retired police officer and an administrative assistant, Swalwell touts his blue-collar roots, underscoring that he’s the first in his family to graduate from college and is still paying off his student debt. He’s made gun control his top priority, another issue that is likely to resonate with young voters. Though he beat a longtime, well-established incumbent to get to Congress as a political neophyte, his lack of experience and low national profile might be tough to overcome in the primaries.

Age: 38 Years in politics: 9

Who gives him money: He says he’s not taking any corporate PAC money as a presidential candidate. In the past he took donations from a variety of industries, including finance and real estate, health, communications, and electronics.

Biggest idea for the economy: Expanding access to college by providing interest-free federal loans, allowing employers to make tax-free contributions to pay off their employees’ student debt and helping those in work-study programs graduate without owing anything.  

Social media following: Twitter: 59,600, Facebook: 47,649, Instagram: 10,500.

Who will like this candidate: Voters who favor a bipartisan approach, including some moderate Republicans, millennials.

Who will hate this candidate: Democrats looking for more diverse leadership, those wanting a candidate with a hefty resume in running government and policy.


Mike Gravel

AP Photo/Charles Krupa
Gravel during a Democratic presidential primary debate in 2007.

The former US senator from Alaska, a one-time pot industry executive, and anti-war activist jumped into the race on April 8. The campaign marks his return to national politics following a more than a decade-long hiatus after running in the 2008 Democratic presidential primaries. (Before then, he hadn’t held public office since 1980, when he lost his Senate seat.) The octagenarian says his current bid is not to win, but to challenge centrist Democrats’ views on the economy, the environment, and US foreign policy during the presidential debates. “It’s time to make some waves for change,” he says in a YouTube video, a remake of his 2008 campaign viral hit. It’s unclear whether his team, made up of a group of teenagers, can amass the 65,000 donations needed to earn Gravel a spot. So far they’re at a little over 14,000.

Age: 88 Years in politics: 56 (on and off)

Who gives him money: Individuals provided the bulk of the contributions during the 2008 primaries, with an insignificant fraction coming from PACs. (He’s said he will donate all the money he has left over from this cycle towards efforts to get Flint, Michigan clean water.)

Biggest idea for the economy: Creating a social wealth fund to distribute taxes from financial transactions and IPOs through a yearly dividend to all American adults.

Social media following: Twitter: 54,500, Facebook: 985, Instagram: 1,047.

Who will like this candidate: Democrats pushing for anti-establishment agenda, Americans who want the US to get out of foreign conflicts.

Who will hate this candidate: Democrats who want the party to head into the general election united, voters focused on bread-and-butter domestic issues.


Pete Buttigieg

REUTERS/Yuri Gripas
Buttigieg delivers remarks at the US Conference of Mayors.

A gay Democratic mayor in South Bend, which is a conservative, Republican stronghold, Buttigieg presented a progressive message geared towards millennials in a Jan. 23 announcement, saying we “can’t look for greatness in the past.” An Afghanistan war veteran and former consultant, he was the city’s youngest mayor. His LGBTQ, Harvard- and Oxford-educated profile may appeal to coastal elites and his midwest roots may give him an advantage in the rest of the country. Buttigieg formally announced his candidacy April 14.

Age: 37  Years in politics: 17

Who gives him money: Local businesses and CEOs supported his mayoral campaign. He created a PAC for megadonors to support Democrats in 2017 that may be used to fund his 2020 run.

Biggest idea for the economy: Increase public protections of jobs and benefits to help make the employment market more dynamic without the fear of personal debt tied to college loans and medical bills.

Social media following: Twitter: 135,000, Facebook: 23,000, Instagram: 20,700.

Who will like this candidate: Millennials, LGBTQ voters, voters from flyover states, social progressives.

Who will hate this candidate: Voters looking for a more experienced candidate, conservative Christians.


Exploratory committee


Marianne Williamson

Photo by Amy Harris/Invision/AP
Williamson at a summit in Los Angeles.

The best-selling author of 12 books on spirituality, including Healing the Soul of America, she ran for US representative in California in 2014 as an independent. Williamson said she was thinking of running for president in November 2018. A spiritual advisor to Oprah Winfrey, she is an active supporter of the HIV/AIDS community, poverty reduction, and female empowerment. She is promoting racial reconciliation, reparations to the African-American community and a more humane US immigration policy.

Age: 66  Years in politics: 5

Who gives her money: Unclear so far; Williamson is independently wealthy.

Biggest idea for the economy: Pay $10 billion in slavery reparations every year for 10 years to the African American community.

Social media following: Twitter: 2.6 million, Facebook: 737,200, Instagram: 358,000.

Who will like this candidate: Some woke white liberals, coastal elites.

Who will hate this candidate: Pragmatic voters, nationalists, centrists, people who want the party to stay away from identity politics, those wary of modern spiritual movements.

 


Who is considering running?


Joe Biden

Biden in Kiev, 2017.

Biden, who hasn’t entered the 2020 race officially, already leads in the polls. Obama’s vice president and right-hand man, Biden has additional decades of federal experience as a senator from Delaware and a centrist appeal that could sway moderate Republicans and independents. Now leads Penn Biden Center for Diplomacy and Global Engagement at University of Pennsylvania.

Age: 76  Years in politics: 49

Who gives him money: Traditionally law firms, the insurance industry, and rich folk; Hollywood insiders recently gave $100,000 to his Democratic PAC.

Biggest idea for the economy: His Biden Institute is pushing tech education and increased bargaining power for American workers as a solution to the left-behind working and middle class.

Social media following: Twitter: 3.31 million, Facebook: 1.37 million, Instagram: 1.2 million.

Who will like this candidate: Democrats who think a safe pair of hands is a tested white man, independents nostalgic for the Obama administration, Republicans Trump has lost.

Who will hate this candidate: Progressive millennials eager for a new generation of leaders, far-right conservatives who hated Obama.


Stacey Abrams

AP Photo/John Amis
Stacey Abrams during a gubernatorial debate in Georgia.

A lawyer, businesswoman, and novelist—she has sold over 100,000 romantic suspense novels under the pen name Selena Montgomery—Abrams was a Georgia state representative from 2007 to 2017. She was the Democratic candidate in the 2016 gubernatorial race in that state, losing narrowly to secretary of state Brian Kemp, who was later accused of voter suppression against women and minorities. That race and her impeccable delivery of the Democratic rebuttal to Donald Trump’s 2019 State of the Union raised her national profile.

Age: 45 Years in politics: 12

Who gives her money: Her gubernatorial campaign was largely financed by individual donations, many from outside Georgia. Half of them—about $8 millions’ worth—were contributions of $200 or less.

Biggest idea for the economy: Tackling working-class poverty by fighting stagnant wages, offering skills training, and encouraging financial literacy.

Social media following: Twitter: 410,000, Facebook: 215,600, Instagram: 386,000.

Who will like this candidate: Young voters who are looking for a radically different face for the American presidency, advocates for justice reform, expanded access to affordable education, and higher investment in the working class.

Who will hate this candidate: Voters looking for a candidate with ample experience in high office, people uncomfortable with the idea of a woman of color as president.


Michael Bennet

Reuters/Jason Reed
Bennet in 2013.

The Colorado senator said March 28 that he was “very inclined” to run for president and was looking at the possibility. Bennet may be best-known outside his state for his January 2019 excoriation of Ted Cruz in Congress, where he criticized the Texas Republican senator’s “crocodile tears” during the national government shutdown, noting that Cruz pushed a shutdown in 2013 when Colorado was “under water.” The two-term senator is credited with helping Democrats pass the Affordable Care Act, and has been speaking out against Trump’s attacks on the bill.

On a recent trip to Iowa, he told voters that Americans “don’t have to settle” for being as “terrible” as Trump, or for the “tyrants” of the Freedom Caucus.

Age: 54 Years in politics: 10

Who gives him money: The finance and legal industry gave Bennet the most money in recent elections; he hasn’t indicated any 2020 strategy yet.

Biggest idea for the economy: Medicare X, which he calls a “true public option” for healthcare, that bridges the gap between Sanders’ “Medicare for all” plan (which he calls unrealistic) and private healthcare.

Social media following: Twitter: 285,000 Facebook: 104,000 Instagram: 7,300

Who will like this candidate: Voters who respond to pugnacious attacks on Trump and Republicans; those looking for a health care fix that satisfies many parties.

Who will hate this candidate: Anyone who thinks Democrats need a woman or a person of color in office this time; Bernie Sanders stans.


Who isn’t running


Michael Bloomberg

Reuters/Mike Segar
Waiting in the wings.

The billionaire, who made his money in Wall Street financial-services information, announced he will not run in 2020 on March 5. Bloomberg became New York City mayor in 2001, switching parties to run as a Republican. He controversially backed rewriting city laws to allow himself to run for a third term. He re-registered as a Democrat in October 2018. CEO of Bloomberg, he is a philanthropist and political donor, giving $100 million to Democratic midterm campaigns He also funds the gun-control nonprofit Everytown for Gun Safety. In a Bloomberg column (paywall) announcing his decision, he said he’d rather continue his work on those issues than campaign.

Age: 76 Years in politics: 18

Who gives him money: Nobody. He has funded his own campaigns.

Biggest idea for the economyPromises he can run the US government, the country’s largest employer, more efficiently than any recent president.

Social media following: Twitter: 2.29 million, Facebook: 756,400, Instagram: 191,000.

Who will like this candidate: Other centrists who think a steady hand means an older billionaire; gun-control supporters.

Who will hate this candidate: Anyone hungry to see a younger, less white, less male, non-billionaire be the face of the Democratic party.