When Twitter announced the appointment of Marjorie Scardino as a board member, it did it, naturally, with a tweet.
But when the millions of people who follow Twitter’s corporate account clicked through to Scardino’s account to learn more about her, they discovered a rather reluctant tweeter. Her first-ever tweet, in fact, was to acknowledge her appointment to the Twitter board today. She only opened her account on Oct. 20.
Crazy, right? Not exactly. It turns out that most of Twitter’s other board members also use the service sparingly—that is, the board members who aren’t founders (Jack Dorsey and Evan Williams) or currently running the company (CEO Dick Costolo). Non-executive board members are expected to keep a certain distance from the day-to-day running of a business, but this, perhaps, is taking it to extremes.