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LYFT OFF

The typical Lyft rider, according to Lyft’s IPO filing

AP Photo/Gene J. Puskar
Lyft is part of many commutes.
  • Ashley Rodriguez
By Ashley Rodriguez

Reporter

This article is more than 2 years old.

In an IPO prospectus released Friday (March 1), ride-hail company Lyft described the 18.6 million active riders who use its ride-hailing services or rent its shared bikes and scooters. As the first US ride-hail app to release its IPO filing, Lyft is giving an early glimpse into the audience for ride-sharing services in the US and Canada, where the company operates.

The typical Lyft rider—including ride-hailing and scooter- and bike-sharing—took 9.6 rides during the last quarter of 2018 1, generated upwards of $30 2 in revenue for Lyft, and downloaded the Lyft app organically 3 if they were newly active on the service. Last year, Lyft riders each spent around $270 on rides 4, and dropped an additional $83 at local businesses 5.

1
We calculated this using the ridership statistics reported on page 19.
2
We referred to the revenue per active rider statistics reported on page 19.
3
"For the quarter ended December 31, 2018, approximately 80% of new Active Riders downloaded our Lyft app organically."
4
"In 2018, we served over 30 million riders and nearly 2 million drivers, achieving $8.1 billion in Bookings and $2.2 billion in revenue."
5
"In 2018, Lyft riders increased their local spending by more than $2.5 billion due to more accessible transportation."

Riders use Lyft to commute to work 6, among other things 7, and while many users own or lease vehicles of their own 8, they don’t use their own cars as often 9 because of Lyft. The company, which acquired bike- and scooter-share company Motivate last year, says its mission is to transform transportation by ending mass car ownership in favor of ridesharing and other transportation options.

6
"52% use Lyft to commute to work"
7
"14% of riders use Lyft to connect to public transit"
8
"35% do not own or lease a personal vehicle"
9
"Based on internal data, we estimate over 300,000 Lyft riders have given up their personal cars because of Lyft, and in 2018, 46% of our riders said they used their cars less because of Lyft."

Lyft’s active riders are actually just phone numbers 10. The company tracks its users by the phone number they are required to provide to sign up for the service. If a rider uses two mobile phone numbers, that user would count as two different active riders.

10
"An Active Rider is identified by a unique phone number. If a rider has two mobile phone numbers or changed their phone number and such rider took rides using both phone numbers during the quarter, that person would count as two Active Riders."

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