This didn’t stop some companies from attempting to build a breakout device that could appeal to the whole world—like the dead-end Danger Hiptop line (known in the US as the T-Mobile Sidekick). LG came close to achieving that goal with its 2006 Prada handset, which won multiple design awards. The device was slim, with a large touchscreen. It looked exactly like a smartphone as we know them today.

Except, of course, it wasn’t the smartphone. On January 9, 2007, Steve Jobs stepped onto a stage at the Macworld Conference & Expo in California and made pocket computing history.

“Today,” he said, “Apple is going to reinvent the phone.”

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