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Jake Schwartz // 04 // making it stick

General Assembly’s CEO on how leaders can tell if they have the right vision

Member exclusive by Quartz

In eight years, Jake Schwartz helped take General Assembly from a single learning center to a network of business and tech courses with 20 campuses and 50,000 alumni around the world.

In the fourth video of our members-only series, Schwartz explains how the moonshots that transform companies can’t just come top-down. They key to success, he says, is making sure they emerge bottom-up: “How frequently is it coming up in the brains of your entire organization?”