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Jake Schwartz // 05 // failing

General Assembly’s CEO on what leaders should do when teams miss their goals

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In eight years, Jake Schwartz helped take General Assembly from a single learning center to a network of business and tech courses with 20 campuses and 50,000 alumni around the world.

In the final video of our members-only series, Schwartz talks through the importance of failure: “If you’re setting really big goals and you expect to never fail, something’s wrong.”

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