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General Assembly CEO Jake Schwartz on the books behind his approach to moonshots

  • Quartz
By Quartz

Published Last updated This article is more than 2 years old.

In eight years, Jake Schwartz helped take General Assembly from a single learning center to a network of business and tech courses with 20 campuses and 50,000 alumni around the world.

In our members-only interview series with Schwartz, we asked what shaped his approach to moonshot ideas.

These are the books he recommends:

  1. Radical Focus, by Christina Wodtke (2016)
  2. Petty: The Biography, by Warren Zanes (2016)
  3. Let My People Go Surfing, by Yvon Chouinard (2016)
  4. Shoe Dog, by Phil Knight (2016)
  5. You Are Not A Gadget, by Jaron Lanier (2011)
  6. Our Mathematical Universe, by Max Tegmark (2014)
  7. Great By Choice, by Jim Collins and Morten T. Hansen (2011)
  8. The Goal, by Eliyahu M. Goldratt (1984)

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