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Jake Schwartz

How General Assembly CEO Jake Schwartz motivates his team to take moon shots—and actually deliver.


General Assembly CEO Jake Schwartz on the books behind his approach to moonshots

Member exclusive by Quartz

In eight years, Jake Schwartz helped take General Assembly from a single learning center to a network of business and tech courses with 20 campuses and 50,000 alumni around the world.

In our members-only interview series with Schwartz, we asked what shaped his approach to moonshot ideas.

These are the books he recommends: