Skip to navigationSkip to content
AUTHENTIC WORK

Being an influencer is much harder than it looks

Sarah Lim for Quartz
The most popular “How-to Talk”at Mom 2.0 Summit was “How to Write A Story That Grabs On Instagram,” with Janet Manley.
  • Hanna Kozlowska
By Hanna Kozlowska

Investigative reporter

“What you’re doing matters” declared large lettering on a multi-colored mosaic in a central location at Mom 2.0, a well-heeled conference at Austin’s Marriott hotel where more than 1,000 women (and a handful of men) gathered to learn how to be better bloggers and influencers this April. It was a backdrop for photos, in front of which countless “mompreneurs” would take smiling shots for their Instagram feeds.

I asked some women what the sign meant to them. One said that it was about having a voice, that what her and the other women had to say was valuable, “even if it’s not viral.” Another recalled the skeptical reception she gets when she says she is a blogger. “This is a real job too,” she said.

In a world where influencers and especially “mommy-bloggers” are often derided as frivolous and contrived, it was hard not to see the proclamation as a form of defense. We have something to offer. Do not dismiss us.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports a team of global Quartz journalists reporting on the forces shaping our world. We make sense of accelerating change and help you get ahead of it with business news for the next era, not just the next hour. Subscribe to Quartz today.

Membership includes:

こちらは英語版への登録ページです。
Quartz Japanへの登録をご希望の方はこちらから。