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01 // COLD CALLING

How to land investors through Snapchats and Facebook pokes

Published Last updated This article is more than 2 years old.

In 2005, Aaron Levie dropped out of college to co-found the file-storage company Box. Since his early 20s, he’s cold-emailed, Snapchatted, and Facebook-poked his way to key investments, including six figures early on from Mark Cuban. Box now has over 2,000 employees and serves 70% of the Fortune 500.

In this members-only video series, Levie shares what he’s learned about tailoring your pitch to any audience, whether it’s for a cold call, or to potential investors as you prepare to go public. At each step, there are several key questions you need to be prepared to answer.

In this first video in the series, Levie maps out the unexpected places founders might find their first investors. In the second video, he shares how founders can think like investors. And in the last episode, he describes the experience of going public and what it means to pitch 24/7.

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