Skip to navigationSkip to content

Aaron Levie // 01 // cold calling

How to land investors through Snapchats and Facebook pokes

Member exclusive by Quartz Staff

You’re reading a Quartz member-exclusive story, available to all readers for a limited time. To unlock access to all of Quartz, visit our membership page.

In 2005, Aaron Levie dropped out of college to co-found the file-storage company Box. Since his early 20s, he’s cold-emailed, Snapchatted, and Facebook-poked his way to key investments, including six figures early on from Mark Cuban. Box now has over 2,000 employees and serves 70% of the Fortune 500.

In this members-only video series, Levie shares what he’s learned about tailoring your pitch to any audience, whether it’s for a cold call, or to potential investors as you prepare to go public. At each step, there are several key questions you need to be prepared to answer.

In this first video in the series, Levie maps out the unexpected places founders might find their first investors. In the second video, he shares how founders can think like investors. And in the last episode, he describes the experience of going public and what it means to pitch 24/7.

Members can also watch his full interview with Quartz editor in chief Kevin Delaney, as well as his insights on figuring out the optimal organizational structure for your business.