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James Quarles // 04 // take it offline

Users of the Strava running app are more likely to stick with their fitness plan by going offline

Member exclusive by Quartz Staff

Since 2017, James Quarles has run Strava, a fitness tracking app that sees a million new athletes join every month. In the fourth video of our members-only series on how to start and grow a business anchored in an online community, Quarles explains how Strava’s members are more likely to remain committed to their fitness regimen when they actually go offline and do something with a friend or group.

In earlier episodes of this series, Quarles shared the secret sauce that binds online communities together, explored why your start-up should focus on solving a real problem, and how the things that motivate people can offer a foundation for a viable business.

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