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Ana Matsusaki for Quartz

Better parenting through technology

In 2010, Gustavo Rodríguez was a mergers and acquisitions banker for Merrill Lynch, living in London, where he had moved from New York. Then, he became a father.

Like many new parents, Rodríguez said the day his son was born was both the happiest and the scariest. “I realized how poorly equipped I was to provide this child with all the things he was going to need, especially in the first few years of his life,” he says.

Being a data-driven type, he started collecting information. Three facts rocked his world: first, 85% of brain development happens in the first three years of life; second, caregivers profoundly influence the architecture of a baby’s brain by providing meaningful experiences; and third, each brain develops differently.

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