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03 // PADDLE TOGETHER

How to get employees to care about your companyโ€™s mission

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Brandless co-founder and co-chair Tina Sharkey finishes her all-hands meetings by inviting employees to share good news from their personal lives. She says that this small tradition is actually key to building a larger sense of mission into the company, and there are countless other ways to do so on a grassroots level.

This video is part of a five-episode series for Quartz members on how to build a mission-driven company. In the first two episodes, Sharkey breaks down how to define your companyโ€™s mission, and how to hire to meet it. In this third video, she provides examples of what leaders can do to create a sense of community focused on their mission. In the final episodes, she explains how to extend your purpose to the physical community and to your consumers.

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