Skip to navigationSkip to content
04 // NORMALIZE ACTION

How to get employees to not only believe in your mission, but to act on it too

Published

Tina Sharkey co-founded Brandless with the goal of disrupting and democratizing access to consumer goods—by stripping products of their “brand.” Sharkey believes that, while it’s a company’s leaders who define its mission, it can only spread through employees’ actions. And for that to happen, says Sharkey, it’s critical for companies to “acknowledge the communities that they’re in.”

In this five-episode members-only series, Sharkey draws on her experience as a founder and an investor to offer tips on how to build a mission-driven company. In the first three episodes, Sharkey breaks down how to define your company’s purpose; hire for it; and build it into your company’s culture. In this fourth episode, she explains why leaders must pay attention to the surrounding physical community. In the last video, she details the role that consumers play.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports a team of global Quartz journalists reporting on the forces shaping our world. We make sense of accelerating change and help you get ahead of it with business news for the next era, not just the next hour. Subscribe to Quartz today.

Membership includes:

こちらは英語版への登録ページです。
Quartz Japanへの登録をご希望の方はこちらから。