Skip to navigationSkip to content
05 // BRANDING

Brandless co-founder on why consumers want companies to “brand less”

In 2017, Tina Sharkey co-founded Brandless, a consumer goods business that offers just one choice for each type of item. She says that she wants to turn “brandless” into an attribute, and that her mission came from listening to consumers.

In this five-episode series for Quartz members, Sharkey makes the case for building a mission-driven company. In the first four videos, Sharkey guides viewers on how to define a company’s purpose; how to hire for it; and how to spread it among staff, and into your surrounding community.

In this final episode, Sharkey urges all of us to consider how consumption habits have changed—and offers tips on how to respond accordingly.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports a team of global Quartz journalists reporting on the forces shaping our world. We make sense of accelerating change and help you get ahead of it with business news for the next era, not just the next hour. Subscribe to Quartz today.

こちらは英語版への登録ページです。
Quartz Japanへの登録をご希望の方はこちらから。