Skip to navigationSkip to content

Someone needs to have a word with Acura’s marketing department

Acura’s new spy program—ahem, promotion—is popping up in web browsers.
By Christopher Mims
USAPublished Last updated This article is more than 2 years old.

Acura’s promotion to allow people to eavesdrop on the goings on at the Sundance film festival might look familiar to you. That’s because the last time you saw this visual identity, it was atop a slide deck outlining the US National Security Agency’s domestic internet spying program:

via Edward Snowden
Logo for the NSA’s all-seeing internet wiretap.

Hat tip to Scott Smith.

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.