Skip to navigationSkip to content

The world according to hard alcohol

Published Last updated This article is more than 2 years old.

Lots of people like a bit of liquor every now and again, but that doesn’t mean they agree on what to fill the glass with. 

The only liquors considered were the six most common worldwide: whiskey, vodka, tequila, rum, gin, and brandy. Regional and country-specific hard alcohols—like, say baiju in the case of China—were not included.

According to data from Euromonitor, some countries like just what you would expect, like Russia, where vodka is easily the popular choice, or Mexico, where tequila trumps all other spirits. For others, the alcoholic weapon of choice is less obvious. The US, for example, prefers vodka to whiskey, as does the UK. (Data for Scotland weren’t available separately.) The Dutch are the only ones who like gin best. And Saudis, who live in a country where alcohol is technically illegal, prefer whiskey.

In all, nearly half of the countries (25 of the 53) like whiskey best, nearly 40% (21) prefer vodka, and very few are most fond of gin, brandy, or rum—1, 2, and 4, respectively.

📬 Kick off each morning with coffee and the Daily Brief (BYO coffee).

By providing your email, you agree to the Quartz Privacy Policy.