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STATE OF PLAY

How big tobacco and tech are reinventing smoking for the 21st century

Camilo Medina for Quartz
  • Jenni Avins
By Jenni Avins

senior lifestyle correspondent

“If I knew it was the end, I would start smoking immediately,” says Christina Applegate’s character to her friend, played by Linda Cardellini, in the Netflix series Dead To Me. 

“Oh my god, yes. Immediately,” says Cardellini. “Smoking is the greatest thing that slowly kills you.”

Applegate, with a sigh: “It is the greatest.”

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