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INITIATING COVERAGE

Peloton’s IPO is well-timed to exploit our obsessions with fitness and showing off

Peloton's bike
Peloton
All aboard.
Published This article is more than 2 years old.

Rich people sweating it out in a virtual competitive bike race in the comfort of home? In what universe did Richard Simmons predict this trend in fitness?

But this is where we are. And it seems to be working.

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