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Peloton's bike
All aboard.

Peloton’s IPO is well-timed to exploit our obsessions with fitness and showing off

Dave Edwards
Helen Edwards
Member exclusive by Dave Edwards & Helen Edwards for The tech IPO boom

Rich people sweating it out in a virtual competitive bike race in the comfort of home? In what universe did Richard Simmons predict this trend in fitness?

But this is where we are. And it seems to be working.

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