Michael Jordan’s Nike sponsorship deal may not immediately come to mind as one of the most dramatic moments of his career. But the story behind it is nothing short of a buzzer beater.
For one, Jordan’s vision—and the iconic Air Jordan sneaker—came perilously close to never seeing the light of day.
Back in 1984, 21-year-old Jordan was a top college star, an Olympic gold medalist, and the third overall draft pick in the NBA. But even with those achievements under his belt, a sneaker deal with a major athletics company seemed elusive.