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Apple explained, in charts 

Tim Cook onstage with credit cards
Reuters/Stephen Lam
Tim Cook may have this many credit cards himself.
  • Mike Murphy
By Mike Murphy

Technology editor

Published Last updated on

Apple has a bit of a growth problem. Somehow, the company seems like it’s both just getting started, and also out of ideas.

If you look at Apple’s revenue figures, the company is generating a ton of money every quarter—nearly $54 billion in the last reported quarter alone!—but it seems to have hit a plateau in terms of continued growth.

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