Skip to navigationSkip to content

Apple explained, in charts 

Tim Cook onstage with credit cards
Reuters/Stephen Lam
Tim Cook may have this many credit cards himself.
  • Mike Murphy
By Mike Murphy

Technology editor

Published Last updated on This article is more than 2 years old.

Apple has a bit of a growth problem. Somehow, the company seems like it’s both just getting started, and also out of ideas.

If you look at Apple’s revenue figures, the company is generating a ton of money every quarter—nearly $54 billion in the last reported quarter alone!—but it seems to have hit a plateau in terms of continued growth.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports our mission to make business better as our team of journalists provide insightful analysis of the global economy and helps you discover new approaches to business. Unlock this story and all of Quartz today.

Membership includes:

Quartz Japanへの登録をご希望の方はこちらから。