As Abraham Lincoln famously said, “The best way to predict the future is to create it.”
It’s been uttered countless times, because it’s true—especially for industry innovators and disruptors. Sure, large companies are able to predict incremental changes, but the really big changes and innovations are extremely hard to identify before they happen.
What’s even more fascinating is when the companies that invent the future don’t realize they’re doing it. In these cases, innovation can solve a problem in the market even as it ultimately fails to benefit the people who initiated the change.
